Smitten®
Availability:
Mid-August – January
Parentage:
Fiesta x Falstaff + Gala x Braeburn
Did you know?
Trials and tests of this variety began in 2005 with breathtaking results that proved it had real potential. With a bright future ahead, the apple needed a name to uniquely identify it in the marketplace. What name would best sum up its many attractive qualities? A name that explains the emotion and joy a consumer will feel after just one bite …and so a brand was born with the name Smitten®.
Smitten® apples not only have a flavor and bite that make them a hit, but they have more attractive attributes waiting to surprise us. Their ability to consistently arrive early every season makes them even more irresistible – an early season ‘best eat’ apple was something that had rarely been seen before. Based on such great beginnings, Smitten® brand apples have the ability for wide-spread appeal, suitable for any occasion: an everyday, anywhere apple that lives up to its tagline from the very first bite: “once bitten, forever smitten”.
